Privacy policy

Last updated: October 12, 2025

Bougie Gush Boutique — Privacy Policy

Effective Date: October 1, 2025
Last Updated: October 12, 2025

Bougie Gush Boutique (“Bougie Gush Boutique,” “we,” “our,” or “us”) operates this online store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Bougie Gush Boutique is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our website or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing or using any part of our Services, you acknowledge that you have read, understood, and agreed to the collection and use of your information as described herein.

1. Personal Information We Collect or Process

“Personal information” means data that identifies or can reasonably be linked to you or another person. Personal information does not include anonymized or de-identified data. Depending on your interactions with our Services, we may collect the following categories of personal information:

Contact details: Name, billing/shipping address, email, and phone number.
Financial information: Payment card details, billing data, and transaction records.
Account information: Username, password, and account preferences.
Transaction details: Items viewed, added to cart, purchased, or otherwise interacted with.
Communications: Customer support inquiries or messages sent to us.
Device and usage data: IP address, browser, operating system, cookies, and browsing activity.

2. Sources of Personal Information

We collect personal information from the following sources:

Directly from you when you interact with our Services or provide information voluntarily.
Automatically, through cookies, analytics tools, and your device.
From our service providers, including Shopify and shipping partners.
From third-party partners, such as advertising and analytics networks.

3. How We Use Personal Information

We may use personal information for the following purposes:

To provide, tailor, and improve our Services — including processing orders, managing accounts, fulfilling purchases, and delivering products.
For marketing and promotions — including sending updates, offers, and targeted advertisements.
For security and fraud prevention — verifying identity, preventing unauthorized access, and protecting our systems.
To communicate with you — providing support, order updates, and policy notices.
For legal and compliance purposes — complying with applicable laws, responding to lawful requests, and enforcing our Terms of Service.

4. How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

With Shopify, which hosts and powers our store.
With service providers that assist with payment processing, order fulfillment, and website operation.
With marketing partners that deliver advertisements and promotions consistent with your preferences.
With affiliates or successors in the event of a business transfer or reorganization.
To comply with law or protect our legal rights and interests.

Bougie Gush Boutique does not sell or rent personal information for monetary gain.

5. Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information to support online transactions and improve service functionality. Shopify may process your data across international jurisdictions.

For detailed information about Shopify’s handling of your data, please visit:
👉 Shopify Consumer Privacy Policy

6. Third-Party Websites and Links

Our website may contain links to third-party websites. We are not responsible for the privacy or security practices of these third parties. You should review the privacy policies of any external sites you visit.

7. Children’s Privacy

Our Services are intended for individuals over the age of majority in their jurisdiction. We do not knowingly collect personal information from children under 18 years of age. If you believe a child has provided us with personal data, please contact us to request its deletion.

8. Security and Data Retention

We maintain appropriate technical and organizational safeguards to protect your personal information. However, no online platform can guarantee absolute security.

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or to comply with legal obligations.

9. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

Access or receive a copy of your personal information.
Request correction or deletion of your data.
Withdraw consent or object to specific uses.
Opt out of marketing communications or targeted advertising.

To exercise these rights, contact us using the information provided below. You may also manage your privacy preferences via the Shopify Privacy Portal:
👉 https://privacy.shopify.com/en

10. International Data Transfers

Your personal information may be transferred to or stored in countries outside your residence, including the United States. We ensure such transfers comply with applicable data protection laws and utilize appropriate safeguards.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or legal requirements. Updates will be posted on this page with an updated “Last Updated” date.